A Dog's Best Friend

(when you're not there)

Client:

 

Me (via Wag app)

Problem: 

 

Dog owners feel guilty when they are busy and can’t get to their dogs.

Solution:

 

Convince busy dog owners that there is an easy solution to their dog’s happiness when they’re not available.

Campaign:

This campaign aims to convince dog owners that despite their busy schedules I can be there for their dogs when they cannot be. By using a little clever guerilla marketing, I turned a side hustle into a successful, steady revenue stream. The campaign was structured around the idea that the campaign could actually be executed in real life at a low-cost using print ads that could be posted on sign postings and local streets. 

Background:

After creating a profile earlier this year, I became a Wag certified Dog walker, spending much of my free time walking and boarding dogs for extra cash using the Wag app. 

Roles:

All concepts, art direction, and copy