A Dog's Best Friend
(when you're not there)
Me (via Wag app)
Dog owners feel guilty when they are busy and can’t get to their dogs.
Convince busy dog owners that there is an easy solution to their dog’s happiness when they’re not available.
This campaign aims to convince dog owners that despite their busy schedules I can be there for their dogs when they cannot be. By using a little clever guerilla marketing, I turned a side hustle into a successful, steady revenue stream. The campaign was structured around the idea that the campaign could actually be executed in real life at a low-cost using print ads that could be posted on sign postings and local streets.
After creating a profile earlier this year, I became a Wag certified Dog walker, spending much of my free time walking and boarding dogs for extra cash using the Wag app.
All concepts, art direction, and copy