Redefine Staycation.

 
Client:

National Tourism & Travel Office

Problem:

Americans don’t think they can truly get away from everyday life by vacationing within the U.S.

 
Solution:

The National Travel and Tourism Office (NTT) will partner with Amtrak to present Domestic Travel Day the partnership chose August 9, the busiest international travel day of the year, to offer reduced, flat-rate fares for domestic trips in an attempt to encourage domestic travel as an option, not only on August 9 but also in the future. (On 8/9, travel for $89)

 
The Campaign:

Redefine staycation aims to bring awareness to our audience about the ease of access and quality of vacation they could have if they chose to vacation domestically.

My Role:

Concepting & All Art Direction