The North Face
The campaign intends to throw out previous notions of what it means to be an outdoor explorer, a strong man fueled with never-ending testosterone. The new definition of the outdoor explorer features women tackling seemingly impossible feats, a biking world champ, a record-breaking climber, and an Olympic skiier. The campaign lives in multiple media including banners ad, in print and out of the home. 

 

Award:

The One Club's Young Ones Merit Award for Print

https://www.oneclub.org/awards/youngones/-award/35865/tell-her-she-can-and-she-will

Brand Essence Video