The North Face
The campaign intends to throw out previous notions of what it means to be an outdoor explorer, a strong man fueled with never-ending testosterone. The new definition of the outdoor explorer features women tackling seemingly impossible feats, a biking world champ, a record-breaking climber, and an Olympic skiier. The campaign lives in multiple media including banners ad, in print and out of the home.
The One Club's Young Ones Merit Award for Print